You want the products in your online store to sell. As obvious as this may seem, how to make those sales happen is not always easy to figure out. You can implement strategies to increase your sales without losing your mind.
There are two important things to remember when it comes to increasing sales in your online store: strategy and action.
If you are ready to amp up your online sales (which of course you are!), here are 11 ways to help you do it.
1. Product Recommendations
Anytime you can offer product recommendations to your customers, you should. It keeps people interested and will help them bounce from one product to another. Nobody will buy something they know nothing about, so make sure they know. Recommendations can be by product or on checkout pages.
Example: Amazon offers similar product recommendations specifically tailored to other things their customers may be interested in, and they’re found all over their website for easy access.
2. Pursue Those Who Abandon Carts
Resolve as many hesitations to buying as you can. Somebody put your product in their cart because they were genuinely interested. These are your real fans, but they have some sort of hang-up. Pursue it and resolve the issue for them! Craft an email to check in. If they have simply forgotten about it, you can remind them. If they are hesitating for one reason or another, this is your time to ease their minds.
Examples: The online company Fifty Three sends a simple email to those who have left items in their cart with a short and humorous reminder email.
3. Set Order Minimums for Coupon/Free Shipping/Free Gift
Offering some sort of bonus for an order minimum creates incentives for customers to buy more. Maybe they originally went to your website or online store for one specific thing, but after learning about a good deal, they will be encouraged to expand upon their order.
Example: Sevenly clothing company offers free shipping over $75 to help increase their sales.
4. Product Reviews
You do not want to be the only one telling people how amazing your product or service is. You make money off the sale; customers want to hear it from somebody more removed. The more people reviewing what you are selling the better. Product reviews offer social proof and will even help your SEO.
Examples: Etsy thrives on product reviews. The ability to see the personal reviews for each item spurs customers to buy with confidence.
5. Bundle Products Together
Try creating product bundles that cost less than if the same items were purchased individually. You will still make a profit, and your customers will be purchasing more all while gaining satisfaction with your company! Win and win.
Example: Best Buy boasts an “unbeatable price” and offers bundle packages that deliver upon that promise.
6. Use Instagram
Because Instagram gives 25% more engagement than any other social media platform and promotes social proof, it is a fabulous place to go to increase sales. Instagram offers you a unique opportunity to invite customers into your brand’s story. When they are invested, they want to buy.
Example: Toms, with nearly 700 thousand followers, not only markets their products, but also shares the photos of other people showcasing their products for social proof.
7. Increase Your Email Subscribers
Email lists are the backbone of any business and should be used as one of your best tools to drive traffic, market your content, and generate sales! The goal is not to sound too sales-y, but to let people know all that is fantastic about your product and why your brand should be a part of their lives.
Example: Ashley Brooke Designs encourages customers to subscribe to her email by offering 10% off their first order.
8. Use Social Media
Social media is a phenomenal way to really engage with your customers. When you build relationships with your customers and create a genuine community, they will be more interested in and loyal to your product. This is also a great way to keep customers and potential customers in the loop.
Example: NatureBox engages with their customers and potential customers through personable, interesting, and frequent social media use.
9. Blog it Up
You cannot get around the fact that blog posts drive traffic and drive sales. Even if you don’t feel like writing is your forte, it is vitally important to blog regularly. You can also hire a copywriter as an option or practice your writing skills daily. Blogs mean you get more exposure, brand new leads from SEO, and more social media following and engagement.
Example: Helm Boots is blogging consistently not only about boots, but other topics of fashion that may be of interest to their niche.
10. Facebook Ads
Facebook ads may be the most efficient and cost effective method of purchasing advertising for your brand because you can make them highly targeted the exact customer you are looking for. You can set a budget and a desired reach. Is your customer a 22-25 year old woman interested in scuba diving and travel? You can target her specifically through your Facebook ad!
Example: Warby Parker showcased a cleverly written Facebook ad with a cool girl in a pair of their cool glasses, encouraging massive clicks!
11. Work with Influential People Online
You want to partner up with other people with influence in order to expand your own! You will be able to tap into their audience to gain more exposure and generate more sales. Great influential people to reach out to with include: bloggers, social media influencers, celebrities, etc. Just make sure they don’t only have good numbers; you’re looking for them to have high engagement too.
Helpful tools: Klout is a great service to find influencers as well as any regular search engine. Search for people already in your niche.
Example: Stitch Fix chose the fabulous Rachael Meyers to help them promote their stylish services.
If you want to boost sales, you now have 11 fantastic strategies to help you do so! The rest is up to you. Which action are you going to take first to help increase the sales in your online store?